Market research in India – Daidokasei Co., Ltd. based in Japan participated PLASTIVISION which is the largest exhibition amongst plastic industry in India. They displayed various type of floor mats and it was well received.
The number of Japanese companies in India is more than 1,400 as of 2018. And the number of Japanese residents in India is about 9,200 as of 2017. The India economy keeps growing and the India market is getting more attractive. On the other hand, customers in India may have strong demand than any other country in Asia. They expect localized products to meet their demand. In addition, they emphasis on price over quality. The PLASTIVISION, largest exhibition in the plastic industry in India, was held from Jan. 16 to 20, 2020 in Mumbai. There were five halls and occupied by more than 1,500 exhibitors. Daidokasei Co., Ltd. http://daidokasei.co.jp/ is manufacturing like automobile mats and mats for civil engineering. They displayed floor mats for this exhibition. Many visitors showed their interest in various type of floor mats by increasing performance of conductivity, antibacterial, and flame-retardant. Kansei Group Co., Ltd. is supporting the market strategy and development of sales channels in India. (Photo: Daidokasei Co., Ltd. is displaying floor mats.）